Complete Project on Nike - 16139 Words

A SUMMER TRAINING REPORT ON MARKETING STRATEGY OF NIKE AT â€Å"NIKESHOES INDUSTRIES LIMITED† SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF BACHELOR OF BUSINESS ADMINISTRATION (BBA) TRAINING SUPERVISOR SUBMITTED BY SESSION 2005-2008 ACKNOWLEDGEMENT The present work is an effort to throw some light on Marketing Strategy of Nike at â€Å"Nike Industries Limited†. The work would not have been possible to come to the present shape without the able guidance, supervision and help to me by number of people. With deep sense of gratitude I acknowledge the encouragement and guidance received by my organizational guide †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..and other staff members. I convey my heartful affection to all those people who helped and supported†¦show more content†¦Supporters of these marketing approaches have suggested that learning what customers want and giving them exactly what they want will create customer loyalty and an insurmountable barrier to competition. In an example taken to the extreme in the 2002 movie Minority Report, Tom Cruise’s character runs through a shopping mall past talking billboards that recognize him by name and urge him to buy products he had earlier expressed an interest in such as jeans and Ray-Bans, the ultimate in personalized advertising. But Simonson has this to say: â€Å"The fact that consumer preferences are often fuzzy, unstable, and manipulatable is unlikely to change. So, the effectiveness of methods to give customers exactly what they (say they) want has been grossly exaggerated.† His take on the long-held assumption that individual marketing will supplant targeted marketing is â€Å"not so fast.† In studies, he has learned that â€Å"even when customers have well-defined preferences and receive offers that fit those preferences, it is far from certain that the response to such offers will consistently be more favorable than thoseShow MoreRelatedNike Erp Supply Demand Study1217 Word s   |  5 PagesUdo R. Mohr C.A.P. Smith CIS601 Fall 2014 14 September 2014 Implementation Paper - Nike ERP Supply-Demand Study Summary In 2001 Nike Inc., the world’s top athletic shoemaker, implemented new ERP software intended to assist the company with their new supply chain strategy that was intended to resolve supply-demand issue the company was dealing with. The software selected was produced i2 Technologies, a Texas based major supply-chain software vendor at cost of over US $40 million dollars (400 millionRead MoreMarketing Plan For Nike And Gatorade Essay1679 Words   |  7 PagesThis project will merge the two companies together as partners in more than just the way of marketing. The product idea for this assignment is a tube of lip balm with the electrolyte replenishment of Gatorade with the Nike logo. This marketing plan is designed for Nike and Gatorade and is meant to secure funding for a new product development project. The goal of this project is to increase the value of Nike cooperation as well as financial growth for the companies’ employees. Nike has launchedRead MoreNike Shoes : Product Information1296 Words   |  6 Pages11/15/2014 Accounting 102 (online), Professor Erdkamp | Tiffany Ly C02224449 Product Information I. A Summary About Nike II. Why I Chose Nike Footwear for This Project III. Overview of the Manufacturing Process I. A Summary about Nike Nike, Inc. is known worldwide for its exquisite line of footwear, apparel, equipment, and many other various athletic products. This company is the largest and most successful seller of footwear for people of all ages and all types of recreational, athletic andRead MoreNike s Business Model : Nike Inc.1430 Words   |  6 PagesNike Inc. is a multinational athletic sportswear corporation that produces a wide range of both men’s and women’s footwear, clothing, equipment and accessories. It is also globally the largest seller of such garments, selling to approximately 19,000 retailers in the USA, as well as in 140 other countries around the world. Of course with such territory Nike has become a huge target to a broad range of campaigning non-governmental organizations and journalists as significant representation of businessRead MoreSupply Chain Management - Woolworths and Nike1585 Words   |  7 PagesWoolworths claim that they have the largest and the most complex reta il distribution network in the southern hemisphere where the company is awarded ‘2006 vendor of the year’ for its contribution to a three year multi-million dollar national distribution project. Woolworths Limited is major publicly listed company with over 3000 store and 180,000 employees together in Australia and New Zealand (The ECN Group 2009). At the end of financial year (2008), Woolworths ltd obtains a net profit of $1626.8 millionRead MoreNike Case Analysis717 Words   |  3 Pagesapproach, which was previously effective for Nike, centers all the business activities on continually innovating, improving and refining its products while it is under the assumption that customers simply want the best possible quality for their money. But due to changing circumstances and to pursue customer loyalty, Nike adapted the category driven approach which is derived from customer usage and purchase patterns. Post- internal and external analysis Nike concluded that there are pr imarily six majorRead MoreNike Inc. - Cost of Capital1368 Words   |  6 Pagesthe corporate tax rate, which, as in the NIKE case, needs adjustment for any taxes imposed by particular states. So if a company faces 38% corporate tax rate the remaining part of 62% count as an expense. Again, as there is a direct relationship to the proportion of the debt and its cost, the higher the tax rate the higher the tax payments and the lower the actual expenses for debt, this term is linked by multiplication to its adjacent terms. The complete WACC formula is given by the following: Read MoreNike Erp1185 Words   |  5 PagesNike Case Study Nike roots trace themselves back to the 1950s with University of Oregon field coach Bill Bowerman. Bowerman was always trying to find a competitive advantage for his track runners and had the idea of a lighter show. He would late team up with recent graduate Phil Knight and create the first Nike shoe, â€Å"the Swoosh†, which debuted in 1972. Through the years, Nike would continue to create innovative sports apparel, expand into new markets, and challenge the way people look at athleticsRead MoreNike’s â€Å"My body† Campaign Essay1426 Words   |  6 Pagesemotions about body image and make that beautiful, confident, and high esteemed Nike woman a desirable woman to be. I will be focusing on the images below from the Nike campaign along with the assumption that high fashion images of women are recognized as beautiful and therefore an ideal for other women to show that Nike is not portraying a real woman but rather an alternative equally unattainable womanly figu re. Nike, originally known as Blue Ribbon Sports, was founded by University of OregonRead MoreNike Erp2332 Words   |  10 PagesCase Study: Nike ERP Implementation Nike shoe division grew and spread rapidly around the globe from its inception in 1972 through 1998. Yet in 1999, Nike realized that in order to keep up with the growing demands of their products, and specifically their Air Jordan line of basketball shoes, they would have to make changes in the way they forecasted and projected demands and distributed their products. Eventually it was decided that these changes would take place in the form of the implementation